The deity Blog

Time to Show Some Love....

2012-02-01T14:37:00.001-07:00

February is finally here and what does that mean? In addition to the February edition of the deity "12 Months of Mayhem" Contest, we have also teamed up with the crew at NSMB to give away a deity Dirty30 Handlebar in red and a deity Icon 3D hat to one lucky person!

Our valentine to all of you....all you have to do is show them some love by "Liking" and "Sharing" their Facebook post! Read the rules at the NSMB facebook page, spread the word, and stay tuned as the winner will be announced on February 14th!

*deity's Garrett Thibault getting dirty with a Dirty30....

Pumping it Out- Through the Winter!

2012-02-01T09:39:00.006-07:00

It is tough to beat the style of deity's Bas and Tom Van Steenbergen on a bike and Liam Mullany's latest vid captures it perfectly. Snow buried trails, an epic pumptrack session, beautiful Bas whips, and flips off a roller...this goes to show that the winter blues should never bring you down. Grab your snow shovel and get some laps in!

Debauchery on a Winters Night!

2012-01-30T13:20:00.000-07:00

Harrison Mendel recently shot this pic and with the incredible winter everyone is getting, you cannot beat a night of fire, chainsaws, axes, doubles, dirt, and the Van Steenbergen family! Great pic Harrison!

A David Holzer and Adam Hauck Edit!

2012-01-30T11:13:00.003-07:00

World Champ Tracy Moseley with deity!

2012-01-16T15:59:00.000-07:00

The crew at deity is proud to announce the addition of World Cup Champion, Tracy Moseley, to the roster! The fastest woman on two wheels, Tracy will be on board the new lines of deity handlebars, stems, and more for the 2012 season!

With the recent launch of T-MO Racing, Tracy has set her sights on a dynamic season of racing that not only covers the World Cup circuit, but also numerous worldwide enduro races. Fit, hungry, and the proud wearer of the rainbow stripes, the addition of Tracy Moseley further establishes the evolution of deity since the recent release of their praised and acclaimed lines of handlebars.

“Tracy is a perfect fit with us and we could not pick a better ambassador to represent deity throughout the world. She is aggressive on a bike and, over the years, has become a person we truly admire off the bike. Our new handlebars are turning heads and she is the perfect person to bring them to the top of the podium. 2012 is going to be an exciting year for T-MO Racing and deity. With Tracy bringing a new voice to the table for us, we are sure it will lead to some new exciting products.” Eric Davies (deity, Owner)

On board the deity Blacklabel and Dirty30 Handlebars, Tracy will also be collaborating with deity on a signature Enduro driven handlebar for 2013. With numerous new product designs in the works, Tracy’s involvement with deity will bring the company into new territory while further solidifying their new handlebars as the premiere bars for the DH race scene. From the anticipated all new 31.8 stem and direct mount models that will make their public debut this Spring, the energy surrounding deity is a perfect complement to the drive of the T-MO Racing program.

“I'm really excited to finally get to use some deity product having watched the brand grow over the last few years. I'm looking forward to helping increase the profile of deity not only in the DH world but also in Enduro racing and really appreciate the support they have given me in my new venture of T-MO racing!” Tracy Moseley

Seeking new challenges to test herself, deity looks forward to supporting Tracy on her quest to dominate throughout the 2012 season. With her new program making its official announcement at the London Bike Show this past week, the season is already beginning with the energy that has made Tracy one of the most dominant female athletes in downhill history!

Stay tuned for more news from the T-MO Racing camp by following Tracy’s Facebook page, web site, and keep posted to the day to day happenings at deity via the deity Facebook page and at www.deitycomponents.com.

Welcome to the team Tracy!

(pics by Ian Hylands)

Fresh Blood: Tom Hall Delivers the Goods!

2012-01-16T11:56:00.000-07:00

You cannot go wrong starting off the morning with some pics from Tom Hall sitting in our inbox! Someone who started off as a customer of ours after picking up a deity Cryptkeeper...has now become part of our Fresh Blood program due to his motivation, style, passion for bikes, and the countless images he seems to get taken every week. Huge props to Kane Photo who is quickly becoming one of our favorite photographers. Pic of the day? We think so....

Bas and Tom are Fully Outfitted for 2012!

2012-01-12T15:50:00.000-07:00

We cannot stress how excited we are to have Bas and Tom van Steenbergen on board with us for 2012! They are ruthlessly fast, have tons of style on a bike, and are focused...you cannot beat that. Well, deity's Harrison Mendel shot this pic of Bas on his maiden voyage on board his new deity cockpit. Expect to see tons from them this year!

Winter Juice Edit w/ Holzer and Hauck!

2012-01-11T13:36:00.000-07:00

Check out the latest edit by Thrashbike featuring Dave Holzer, Adam Hauck, Aaron Chase, Jeff Lenosky, George Ryan, and the magic of Rays MTB Park!

2012 Teva Winter MTN Games Preview....

2012-01-10T10:36:00.002-07:00

Two Bike Checks from Ontario's Finest....

2012-01-09T10:42:00.000-07:00

If you live in Ontario and ride street...you know CR, Gabi, and the beat downs they put on concrete! On board deity Streetsweepers, check out their bike checks below!

C.R Shepherd's Streetsweeper-

Frame: Deity Streetsweeper

Fork: 2007 Fox 36 Float R, 2009 internals

Headset: FSA Impact

Stem: Easton Havoc 35mm

Bar: Deity Dirty30, polished

Grips: ODI Longneck

Seat: Deity Sygnal

Post: Deity Syringe

Seatclamp: Deity Cinch

Cranks: Deity Vendetta 3.0, VTI spindle, Deity Termite 28t, Armada BB

Pedals: Snafu Anorexic

Brake: Formula RX

Front wheel: Mavic 521/Atomlab Pimplite DJ/K-Rad 2.3"

Rear Wheel: Alex Supra D/Hadley SS/Maxxis DTH 2.15"

Gabi Szalay's Streetsweeper-

Frame: Deity Streetsweeper

Fork: 2008 Fox 36 Float RC2

Headset: FSA Impact

Stem: Truvativ Hussefelt

Bar: Snafu 4130

Grips: ODI Longneck

Seat: Macneil Capital

Post: Alienation Billyclub

Seatclamp: Deity Cinch

Cranks: Snafu Mayweather, Premium 25t, Armada BB

Pedals: Animal Hamilton PC

Brake: Avid BB7/Odyssey Monolever

Front wheel: Mavic 721/Atomlab Aircorp/Specialized Rhythm Lite

Rear Wheel: Alex Supra D/NS Rotary/Specialized Rhythm Lite

iXS Morewood Factory Team with deity!

2012-01-05T10:57:00.000-07:00

We are honored to have been picked up as the stem and handlebar of choice for the iXS Morewood USA Factory Team! Compiled of a stellar crew including Mikey Haderer, Jacqueline Harmony, Dante Harmony, and the soon to be announced, Mr. X....We are excited to be involved with a passionate crew of dedicated racers and companies that embody what we are about.

Keep tabs on their exploits here, at the iXS Sports Division site, and the Morewood USA blog! We are hitting the DH scene hard this season and the list of talent coming on board is tremendous! Just wait and see...

The Vault: Winter in Boise Edit....

2012-01-05T10:51:00.001-07:00

Check out this quality edit by deity customer, Spencer Wolfe, who just built up a deity Cryptkeeper and put it through it's paces on a recent trip to Boise! Nice job Spencer and it looks like the Cryptkeeper found a great home!

David Holzer! Welcome to the Team!

2012-01-03T16:16:00.001-07:00

A lot of changes are happening to the deity roster for 2012! From Downhill to Trails to Concrete...the talent that is coming on board is diverse, dynamic, and a perfect compliment to deity! First up on the list of announcements is the addition of the East Coast's hidden gem, David Holzer, who will be on board a full deity kit and Streetsweeper frame!

From the jump, we fell in love with his style, execution, and knew that he was not only a perfect fit with the company...but will become part of the deity Bloodline for years to come! Stay tuned for edits, pics, and more from David!

Welcome to the team!!

Cob and his Cryptkeeper Make VOD!

2012-01-03T11:11:00.001-07:00

2012 is finally here and the festivities shall be continuing as we announce some of the latest additions to our Pro Bloodline Roster, our "deity 12 Months of Mayhem" contest series for our Facebook fans, and much more throughout this week. To start it off right, hit up Pinkbike to check out their latest VOD of Cob on board his deity Cryptkeeper! Filmed and edited by Root One Media, this is one of our favorite edits of 2011...but we may be a bit biased!

Fall Training with Brian Mullen...

2011-12-27T15:47:00.000-07:00

Brian Mullen just sent us his recent fall training edit and it is a worthy view. Good music, fast as hell riding...what more could you want?

'Tis the Season to Shred...

2011-12-27T11:17:00.000-07:00

NSMB just uploaded a write up by deity Fresh Blood rider Garrett Thibault! His first day out on board his new deity Dirty30 handlebar and Compound pedals...the conditions in BC are looking pristine right now! Great write up Garrett!

Jon Steinbis at Duthie Hill.....

2011-12-27T11:13:00.000-07:00

Fresh Blood rider, Jon Steinbis, just sent us his latest edit and it seem like he keeps progressing as every day passes. Keep an eye out for Jon...

Style My 2012 deity Softgoods Sale!

2011-12-23T12:38:00.000-07:00

It is time to update your wardrobe! In celebration of the arrival of 2012, all of our softgoods are 20% OFF until January 1st! To take advantage of this limited 20% OFF SALE...make sure to enter the promo code STYLEMY2012 at the deity store! Any deity dealers in need of some clothing for the shop...get in touch with us for some hefty discounts on the deity softgoods line! Don't forget to put your X Mas checks to good use and get your closet looking good for 2012!

Bas van Steenbergen: A Winters Day

2011-12-22T10:57:00.000-07:00

The talented duo of Bas and Tom van Steenbergen have become the latest additions to the deity DH Pro Roster and deity's Harrison Mendel captures Bas doing what he does best at Postil! We are so excited to have them part of the deity Bloodline for the 2012 DH season, so expect to see some amazing edits from them soon! Props also go out to Harrison who is one of the biggest up and coming talents behind a camera...it also helps that he is AMAZING on a bike! True talents...

Brayden Barrett/Hay's End of Year Edit!

2011-12-19T11:12:00.000-07:00

The Descent- The Director's Cut....

2011-12-13T15:04:00.002-07:00

Dresden Dolls Coming to Australia...

2011-12-13T15:02:00.000-07:00

Company fav, the mighty Dresden Dolls, will be touring throughout Australia and New Zealand. Get on it quick as tickets are selling out. There is nothing that compares to the Dolls live and on stage, so hit up their site for dates.

The deity Compound Pedals are Back!

2011-12-12T12:53:00.000-07:00

Just a heads up...the deity Compound pedals are back in stock in all colors!! Also, we have made a modification to the mold to tighten the thread tolerances for the end caps. This now allows for increased torque during assembly and will keep the end caps from coming loose. The design change from us is an improvement that should be seen across this Nylon Fiber pedal platform. Get shopping!

Yo DJ! Play That Back...

2011-12-12T11:36:00.001-07:00

The 2012 DH Fresh Blood Program....

2011-12-09T15:40:00.000-07:00

The deity 2012 Downhill Sponsorship program is open! With the launch of the new handlebars, we have opened up our Fresh Blood DH sponsorship for the 2012 season! Submissions must be received no later than January 1st 2012 and should include:

1) Who you are and why you want to fly the deity flag
2) Full results, including race category
3) Season plans for 2012
4) Current sponsors

Submissions should be sent via e-mail, so get on it!

Tom Hall and his deity Cryptkeeper....

2011-12-05T11:59:00.000-07:00

Tom Hall from Australia just sent us a recent edit of him on board his deity Cryptkeeper and as always...we are suckers for riders with good style. Great riding Tom!

Marcus Riga, Berrecloth, and the Shore

2011-12-05T11:04:00.000-07:00

Hit up Pinkbike to check out some incredible images from the North Shore by Marcus Riga. What a talent...

Unsprung and deity at the Mettle Games!

2011-12-05T10:54:00.000-07:00

Congratulations to Unsprung Bikes' Ian Krempl who represented deity at this years Mettle Games with amazing results. If you live in Singapore, make sure to hit up Unsprung Bikes for all of your deity needs. You will be hard pressed to find anyone more amazing than Unsprung front woman, Ros, who is a breath of fresh air. Here is the update from Ian!

"Here are some shots of the Mettle Games where I finished 4th just missing the "race for Top 3" by milliseconds, Brutal.. Top placing DownHill Bike equipped with the goods from Deity. Mettle is an extreme sports festival and this year they decided to include Downhill, Urban Downhill. Mettle also marked the end of the season for 2011. I took part in my first Trials Bike Comp over the weekend where I finished 2nd. STOKED, Look like I'll be racing a lot more different events next year.

I'd like to thank you for making the best products there are out there and allowing us to represent you in this part of the world"

Fresh Blood: A Mike Mahowald Update

2011-11-29T11:44:00.001-07:00

Fresh Blood Grassroots rider Mike Mahowald has been keeping busy digging, riding, and showing what North Dakota has to offer...and it looks good. Here is his update!

Went home for Thanksgiving break and we had unusually warm weather. It's rare for there to be no snow late October in Bismarck, but late November... Very rare. So we had to get out the camera gear and the shovels. Dug this quarter out of a random dirt pile and it worked a lot better than anyone could have ever imagined! Best dirt in the world at home.

The deity Blacklabel Arrives at Vital HQ!

2011-11-21T17:46:00.001-07:00

The crew at Vital MTB just received a new deity Blacklabel Handlebar to test out on their Trek Session 9.9 Carbon! A couple of facts to share...

1. The new deity Blacklabel is not the same as the original model as it has been completely redesigned via our new proprietary Gradient Butting Technology...making it much stronger while still keeping it one of the lightest wide low bars made to date.

2. The crew at Vital MTB are not the average run of the mill try-to-keep-up-media-type-riders...the whole crew at Vital MTB are fast and super talented on a bike. Just track down some pics of Brandon Turman's stylish trail riding for inspiration.... Props to Vital!

The Vans Gravel: The Verdict Is In!

2011-11-18T10:14:00.002-07:00

If you know anything about us, you know that we rock Vans day in and day out! Although the old model Whip shoe has always been my personal shoe of choice for trails, I never really had too many options for aggressive DH outside of the original Intense sticky rubber shoes (yes, we own pairs of these) and the current 5.10 models. No offense to anyone though, but damn, these shoes were always heavy, even heavier when wet, looked like a bad hiking boot (5.10 has improved that ten fold), and we always asked...why don't I have more options?

Enter the new Vans Gravel. Okay, we may be biased as Vans is as critical to our lives as Jack Daniels, Levis, Dickies, and John Deere, but we will be straight up and honest about our findings to help guide some of you in the right path. Utilizing the same "Impactsorb" sole as the original model Whips (which are the best shoe ever), the Gravel features a stiff sole that is built from a sticky rubber compound in the shape of the Vans trademark waffle pattern. Tough to beat? Well, they are not as sticky as a 5.10, but this was actually another bonus point for us as adjusting our feet on the fly is almost impossible on a 5.10. With the Gravel...you get more grip than any other shoe, but adjustments can be made without fully lifting your foot off the pedal.

The Vans Gravel is also incredibly light, features durable synthetic materials that do not soak up water like a sponge, side panels that protect your shoes from crankarm friction, and added padding when your ankle gets close to crankarm impact. The aesthetic in this case is just a bonus as the Gravel is a beautiful shoe in it's all black with reflective Vans piping configuration. It is the first DH ready shoe that we have wanted to actually wear around people without feeling awkward.

Look, the MTB market for Vans is so small compared to the other genres they support so well, but this is their first (second after the Warners) foray into our sport, so more people need to spread the word and show them that we embrace what they are doing. It is simple, if you want a lightweight, good looking, stiff, durable, and super sticky shoe that your girlfriend wont laugh at...they are for you. They are now our DH shoe of choice and we plan to have it stay that way for years to come... Buy some TODAY!

Mike Mahowald on Memorial Day

2011-11-17T11:32:00.000-07:00

Fresh Blood deity rider, Mike Mahowald, recently sent us an edit he put together from some Memorial Day dirt jumping sessions...nice job Mike!

Simcik and deity Visit Kamloops!

2011-11-14T12:57:00.002-07:00

Nick Simcik just received a box full of new deity gear and to celebrate...he hit up Kamloops for some incredible riding! Check out the vid and here is the update from Nick...

I just had an amazing weekend! Drew Vandergriend and I headed to Kamloops, BC to ride some big mountain terrain for the weekend. After a long and eventful journey there, we met up with Matt Brooks to get the tour and do some shredding. We woke up to heavy winds on Saturday, way too much to hit big jumps or any jumps for that matter. We went and rode sweet trail as seen in a movie or two. I filmed some helmet cam stuff and will be doing another edit soon of that footage and the extra footage. We did however put together an edit that I think came out awesome! The edit was all shot on Sunday and Drew edited it up in the truck on the way home. The trip was short and sweet, but one I will remember fondly.

Bernie Balsis' deity Cryptkeeper Build

2011-11-10T10:38:00.000-07:00

We were recently e-mailed pics from deity customer, Bernie Balsis, of his new deity Cryptkeeper. Loaded with deity gear, the build turned out amazing! Here is a word from Bernie and the specs:

She rides like a dream! Super balanced thru the air and super stable at high speeds. I Don't think there is a more balanced frame out there. The bike almost stands on its own. Thank you for putting out the greatest products available.

Frame: Cryptkeeper - Black

Bars: Villain 2 - White

Grips: ODI Rogue - Black

Stem: Fantom 25.4 - White

Headset: FSA Impact

Fork: Manitou Circus Expert 80mm - White

Crankset: Vendetta III - Black

Spindle: Deity VCR Spindle

BB kit: Deity Armada Spanish - Black

Sprocket: Transition 28t - Black

Seatpost Clamp: Deity Cinch - Black

Seat: Deity Metric - Black

Seatpost: Deity Pyston - Black

Rims and Hub: Transition Revolution 32 - white rims, black hub, black spokes

Brakes: Avid BB7

Chain: KMC Half-link

Tires: Kenda SB8

Gear Ratio: 28/13

Dirt Corps Shred'n' For Movember....

2011-11-10T10:00:00.000-07:00

Dirt Corps Shred'n' For Movember - More Mountain Bike Videos

Another quality entry from the Dirt Corps team...

Date Late Dollar Short Needs Your Vote

2011-11-10T09:54:00.000-07:00

Day Late Dollar Short - More Mountain Bike Videos

Hit up Vital MTB and vote for the latest edit featuring Adam Hauck for the Highland S'Ender Video Contest!

5 Handlebars ... 5 Winners ... 5 Days!

2011-11-09T15:53:00.002-07:00

To celebrate the launch of the amazing new lines of deity handlebars, we are running a contest where 5 people will win a deity handlebar for FREE! The contest is simple, so follow the rules below and 5 of you will be upgrading your downhill bike soon:

1 Post a picture on the deity Facebook page of you riding some epic Downhill trails

2 The images will be voted on November 14^th with the winner being announced that evening! Special consideration will be taken for the image with the most viewer “likes” so get your riding crew on the deity page!

3 The top 5 images will win a coveted all new deity Dirty30, Topsoil, Blacklabel, or Villain handlebar!

Open up your laptops, find your cherished pics from this season, or get out to the trails and capture the epic riding of Fall weather! There are no limitations to how many images you can post on the deity Facebook wall, so get active as the contest runs for this week ONLY!

(pic shown is a recent contest submission by Kevin Pabenquit...to check out all of the entries, visit the deity Facebook page today!)

Welcome to the Evolution of deity!

2011-11-07T06:59:00.001-07:00

The time has come and we are proud to launch the updated site and more so, our revolutionary new lines of handlebars! Available today, make sure to thoroughly go through the entire site as we have also just launched our new stems, sprockets, and more!

With the introduction of our new proprietary GBT butting system, our trademark two tone mirror polished / bead blast ano finish, and a 20% strength increase across the board on our handlebars...we can safely say...the deity handlebars step up the game to another level!

Tom Hall and His deity Cryptkeeper

2011-11-04T11:49:00.002-06:00

Customer and deity Cryptkeeper owner, Tom Hall, recently sent us some amazing pics of him on his Cryptkeeper courtesy of kaneophoto.com.au. Nice style Tom!

Support a Pumptrack Fundraiser....

2011-11-04T10:03:00.000-06:00

We are sponsoring a pumptrack fundraiser the guys at Backcountry in Truckee are putting together. If you live near or far...get over there!

The winner of a deity Cryptkeeper Is.....

2011-10-31T17:29:00.000-06:00

Kyle White! Congratulations to the top 3 finalists: Kyle White, Conner Tennant, and Will Roberts!

It was a very difficult choice and after carefully going through hundreds of submissions, we could have had 16 first place winners. The talent was through the roof and to celebrate the top 3 finalists, we will also be giving away some deity product to Conner and Will!

Congratulations go out to Kyle and we thank everyone who participated! Stay tuned for a DH contest that will be going live next week!

The deity Cryptkeeper Top 16....

2011-10-29T10:10:00.000-06:00

The trail building community has been in a stir since we announced the deity Cryptkeeper Giveaway at the beginning of the month. We have received hundreds of submissions and we have finally chosen our Top 16! Make sure to visit our Facebook page to view them, vote for your favorite, and stay tuned on Halloween for the winner of a deity Cryptkeeper frame!

Jon Steinbis Visits Goldman's Estate....

2011-10-28T09:21:00.000-06:00

Jon Steinbis and his deity Cryptkeeper recently visited the sprawling estate of Jamie Goldman to ride his trails and this is his edit of the trip...

A Must Watch For Halloween....

2011-10-27T18:49:00.001-06:00

This film is already a classic for good reason and is our latest recommendation for all you trusty deity followers. Get to your rental store and pick it up as it is probably one of the best Halloween films ever made!

Fall Is Here and It Is Time To Dig!

2011-10-25T11:38:00.000-06:00

This is the final week to submit pics on our Facebook page for the deity Cryptkeeper frame giveaway! Get on it and until then, enjoy this pic of Clayton Shank that Bryce Bradford just shot!

Cam Zink Pulling Insane Shit Like Always!

2011-10-13T19:33:00.001-06:00

The Cryptkeeper Pays a Visit to Aptos....

2011-10-07T12:59:00.000-06:00

Check out the edit of Cob on board his deity Cryptkeeper that is adorned in our upcoming green colorway! Edited by the crew at Root One Media, if this vid does not get you stoked to dig, you belong on rollerblades. Spread it around the world wide web and let's get it out to the masses!!

The entries are coming in for the giveaway and within the first 48 hours, we have well over 200 submissions, so keep them coming as the winner will be announced on Halloween!! Deadline for submissions is October 30th...

The deity Cryptkeeper Giveaway!

2011-10-05T16:00:00.001-06:00

Here is your chance to win a coveted deity Cryptkeeper, so follow the rules, get your friends to "like" your pics on the deity Facebook page, and someone will be walking away with a new trail frame.

The deity Cryptkeeper Giveaway rules are simple:

1) Post a picture on the deity Facebook page of you riding your local trails

2) The pics will be voted on by deity pro riders such as Zach Hensley, Cob, Clint Chandler, and more

3) The top image selected will win a deity Cryptkeeper frame!

The contest winner will be announced on Halloween October 31st, so get out your shovels and charge your cameras!

There are no limitations to how many images you can post on the deity Facebook wall, but one rule MUST be followed to be eligible...no trail names or locations. Respect your local trailbosses, the hard work that goes into the trails, and if they do not want it captured on camera...then respect their wishes. Have fun, get creative, and enter to win!

(pic. Justin Brantley)

An October Giveaway To Remember....

2011-10-05T10:12:00.001-06:00

Stay tuned to the world wide web and our Facebook page for an upcoming deity Giveaway for all you trail builders and dirt aficionados! When it hits...spread the word, participate, and someone, somewhere, will be walking away with quite the prize.

Burlesque Done Right By The Messer Chups

2011-10-04T11:15:00.001-06:00

Stellar show put on by the Messer Chups with classic burlesque, horror inspired surf music, and their unique style...

*May not be suitable for the young and impressionable

Vital MTB's Fast 5 with Cam Zink!

2011-10-04T09:49:00.000-06:00

Cam Zink Front Flip Stepdown from Crankworx - More Mountain Bike Videos

Reno's most famous freerider gets it done proper and then front flips for your bleeding eyeballs.

What was the last thing you watched on television?
Inside the Outdoors on Fuel.

Would you rather be punched in the face by your brother Howie or Zach Dank?
I'd rather get punched by Dank. Seen my brother knock out a lot of people.

Who has the worst flatulence on the FMB tour?
I don't know who has the worst ass on the tour. Probably Watts' beer farts.

If you could have one do-over in life, what would it be?
To not stick my leg out the first time I tore my knee apart.

I just talked to SRAM and we tweaked your contract. You are now required to do one of the following in 2012: Hand wash John Dawson's underwear for a year or half-cab off your Rampage cliff drop. Which show would you choose and why?
I'm locked in with SRAM for another year with no extra Dawson chores. He's tried to sneak 'em in there before but I'm in the clear till 2013. But I would definitely rather half cab a cliff than touch those skivvies.

A Stylish 3 To Start Your Wednesday...

2011-09-28T08:44:00.000-06:00

Max Rausch's timeless style on board his deity Cryptkeeper...

Park City Dirt Jump Jam Edit....

2011-09-22T13:24:00.000-06:00

We are proud to have been one of the sponsors of the jam and if you are in Utah, visit Park City and get some riding in!

Vans, Nasty, and Trails...What's Better?

2011-09-21T11:52:00.001-06:00

Vans Video Vault: Cory Nastazio - More BMX Videos

Interbike Sucks...An Adam Hauck Edit

2011-09-21T11:39:00.000-06:00

About the only good thing that went down in Vegas...an Adam Hauck edit by Shelby Smith.

A Quality Whip by Clayton Shank...

2011-09-19T17:07:00.000-06:00

PlussizeBMX team rider, Clayton Shank, recently sent us a pic of him on board his deity Cryptkeeper. Nice whip!

The Park City Jump Jam a Success....

2011-09-19T16:51:00.000-06:00

We were one of the proud sponsors at this years Park City Jump Jam and even with the rain on Friday...the event still managed to go down! Here is a pic of the trails that Tate sent our way (pic by Ben van Avermaete)...

It Never Stops At The deity Headquarters....

2011-09-15T09:39:00.000-06:00

We cannot even begin to list the multiple projects that we are working on and the following 12 months look to be quite eventful. With our new Fantom stems being finished as we write this and our all new lines of handlebars slated to be done in a few weeks...there are numerous impressive items that will make many heads turn.

Without a doubt...we will have the best handlebars on the market and anyone who has had a chance to see them in person was in awe for good reason. Keep tabs on our site, our official Facebook page, and for the time being...here is a sneak peek of our new Fantom stem packaging...

A 2011 Classic to Start Off Fall....

2011-09-14T10:51:00.000-06:00

The season started with this quality edit and to celebrate the coming of Fall, let it inspire you to get your shovels out and do some work.

A Street Session On a Cryptkeeper...

2011-09-12T09:39:00.000-06:00

Max Rausch just posted up an edit of a street session on board his Cryptkeeper. Max is a pure bred dirt jumper, but proves that the Cryptkeeper can thrive on concrete as well. Check it out and thanks for putting together all of these edits everyone....

Buy A Frame and Get Some FREE Gear!

2011-09-08T12:19:00.001-06:00

We love our dedicated deity customers, so to show our appreciation and to celebrate the phenomenal reviews our frames are receiving... any direct purchase of a deity Cryptkeeper or Streetsweeper frame will include a seat and post from the new deity Pivotal Collection for FREE!

This is a limited time offer, so get on it by picking up a frame or visit your local stocking deity dealer and have them call us about this limited time promo!

Tomasz Bak Streetsweeper Bike Check....

2011-09-07T15:34:00.000-06:00

Props to Tomasz Bak who recently picked up a black deity Streetsweeper and immediately put together a solid edit of the bike in its element! We have the best customers in the world and watching our frames in action makes our day! Thanks Tomasz!

Garrett Robertson and Silver Star Edit!

2011-09-07T11:29:00.000-06:00

Matt Butterworth, Garrett, and Bas are at it again. If this does not get you stoked to ride...then find another hobby.

Clayton Shank - The Breeze Edit...

2011-09-06T17:39:00.000-06:00

Clayton and PlusSizeBMX just launched his latest edit on board his white deity Cryptkeeper...check it out!

A deity Cryptkeeper in Mid Flip....

2011-09-06T10:57:00.000-06:00

Props to Steve Z for taking this quality shot of Clayton Shank on board his white Cryptkeeper!

A Grassroots Cycles Cryptkeeper Build

2011-09-06T10:55:00.000-06:00

The crew at Grassroots just sent us a pic of one of their latest deity Cryptkeeper builds that was put together for their customer Evan.... Nice!

A Day With Matt Patterson...

2011-09-01T12:30:00.002-06:00

We love the crew with Dirt Corps....

Hit Up The Park City Jump Jam!!

2011-09-01T09:59:00.002-06:00

Park City Recreation in Park City, Utah wants to invite you to the 5^th Annual Dirt Jump Jam on Saturday, September 17^th. Don’t miss out on the music, autographs and giveaways! The event is FREE with a lot of sponsors giving away a lot of great stuff!!! No event or on-site parking available so please bike, bus or walk to the event. Parking available at the Peaks Hotel.

Support your local dirt jump park and come see the re-designed park!

See you Saturday, September 17^th from 11:00am to 1:00pm.

Unsprung Bikes Does It Right....

2011-08-31T09:55:00.000-06:00

If you live in Singapore then you know of Unsprung Bikes and the amount of support they pass to the Singapore riding scene. Headed by the mighty Ros, Unsprung just brought in our full range of Pivotal posts, seats, and more frames. Hit them up!

Livin' The Life...A Streetsweeper Edit

2011-08-30T14:25:00.001-06:00

C.R. recently uploaded his latest edit on board his deity Streetsweeper and it is a worthy view! Enjoy...

Product Profile: The deity Pyston Seatpost

2011-08-30T10:41:00.002-06:00

Unless you have been out of the loop...our praised deity Pivotal Collection of saddles and seatposts launched a month ago and since that day, have been turning heads.

Part of the deity Pivotal Collection, the Pyston Seatpost is not the common two piece cheap post that actually breaks (whe breaks posts anyways?). Forged from 6061 T6 aluminum and available in a compact 150mm length, the Pyston comes in a 27.2mm size for your MTB.

Need a larger diameter size? Do not fret as we also offer shim kits for the most popular size seattubes on the market.

Does our seatpost look better than the competition? Just look at it. We did not just laser a logo on the side and throw it in a bag. The Pyston is a work of beauty and is stunning in person.

Wonder how to check it on in person? Buy one, request them at your local bike shops, and at $33...you cannot beat it. Available in bead blast black with two tone gray artwork, bead blast red with two tone red artwork, bead blast green with two tone green artwork, and bead blast purple with two tone purple artwork...add some style to your bike now!

Specs include:
Forged 6061 T6 Aluminum | Compatible with all Pivotal and Slider Systems | Fully Slammable | Lighter Than a Railed Seat and Post Combination | One Piece Design (*Not an inferior two piece model with press on head) | 27.2mm Diameter for MTB frames | Shims available for 30.0mm, 31.6mm, and 34.9mm Seattubes | 150mm Length | Bead Blast Anodized Finish with Two Tone Artwork | Available in Black with Two Tone Gray Artwork, Green with Two Tone Green Artwork, Red with Two Tone Red Artwork, and Purple with Two Tone Purple Artwork | Weight: 112 grams

The deity Vault: Ben Bright's Cryptkeeper

2011-08-29T14:53:00.000-06:00

Ben Bright recently e-mailed our way a pic of his newly built deity Cryptkeeper. Naturally, he has grown quite attached to the frame and like everyone else who rides one...has fallen in love. Here are the specs:

Frame: Cryptkeeper - Green

Bars: Villain 2 - white

Grips: Classic - Green

Stem: Fantom 25.4 - White

Headset: Shadow Conspiracy Corvus - White

Starnut: Gravity Whipcap - Black

Fork: Manitou Circus Expert lowered to 80mm - White

Crankset: Vendetta III - White

Spindle: VTI Spindle

BB kit: Armada - Green

Sprocket: Termite 25t - White

Pedals: Compound - Green

Seatpost Clamp: Cinch - Green

Seat: Sygnal cover on Metric body - Green

Seatpost: Syringe - Green

Rims: Octane One Solar 32 - White

Front Hub: Sun Ringle Demon II - Black

Rear Hub: Hope Pro II Trials - Black

Spokes: DT Swiss Stainless Steel - Black

Brakes: Shimano Deore XT

Chain: Clarks Half Link - White

Tires: Kenda SB8 26 X 2.1

Gear Ratio: 25/12

Weight 24.7 lbs

Tougher Than Heck...an Adam Hauck Edit

2011-08-29T13:42:00.002-06:00

So sick...

A Couple Tasty Shots of Adam Hauck

2011-08-25T10:50:00.000-06:00

Pics by ExiTwelve

Dustin Gilding's deity Cryptkeeper....

2011-08-24T10:18:00.000-06:00

Dustin recently built up his new Cryptkeeper and after being injured for most of this summer...he did not hesitate to hit trails as soon as he could. Here is the blog update Dustin posted on Pinkbike.......

Hey guys, Dustin Gilding here, just wanted to throw out a little feature on my new Deity Cryptkeeper hardtail that Eric and Sadie kindly sent out a couple months ago.

Due to a collarbone break suffered back at the Claymore Challenge in June, which you can see below, I actually never got the chance to even ride the bike till yesterday, so I was both eager and nervous to hop aboard the Cryptkeeper and see how far i could push myself on the rebound from injury with a full day of riding ahead.

http://www.dh-productions.com/Dustin-1stRun.mov

My first impressions of the Cryptkeeper are nothing but spectacular, a 69.5 degree head angle, 22.25" top tube, 15.25" chainstays and a 25mm BB drop make for a frame that is confidence inspiring, extremely easy to manual, and begs to go big and fast on the jumps.

I was mildly nervous about jumping on a hardtail after not riding one for over a year, but the Cryptkeeper's geometry is very inviting, and i had no problems adjusting to riding it and the jumps.

The Cryptkeeper handles the low speed rollers and tight lines with ease as well.

This is a frame that begs to be whipped around, and it seems the more relaxed you ride it the better it feels.

An all day sesh with a new bike on some freshly buffed jumps, it doesn't get much better than that...

HUGE thanks going out to Eric and Sadie at Deity Components for their continued support, look for a more detailed feature soon.

Dustin Gilding

Deity Bike Co.
Republik
Transition

Northwestern Daze with Nick Simcik...

2011-08-24T09:56:00.000-06:00

Todays Pinkbike POD...check out Shelby Smith's latest edit, Northwestern Daze. Heal up Nick!

The Richmond River Rock Contest....

2011-08-23T09:41:00.002-06:00

The Dresden Dolls Circa 2004....

2011-08-22T18:16:00.002-06:00

A Sabbath cover done well...

Cob's Intense SS2 Bike Check....

2011-08-18T09:09:00.000-06:00

Nothing Better Than a Spring Packing...

2011-08-18T07:58:00.000-06:00

The Latest Edit From Adam Hauck!

2011-08-17T14:13:00.000-06:00

Adam has been in and out due to injuries, but it seems to never keep him from riding and pushing it. Check out his first solo edit and stay tuned for more to come from Adam...

The 2011 Silver Star Jump Jam....

2011-08-17T14:07:00.000-06:00

With the unfortunate cancellation of this years Goatstyle event, Silver Star resort was able to step in with a replacement and it looks like it was a success. Check out the latest edit by Caton Garvie that features deity's Garrett Robertson who qualified in first place at the event...

The deity Pivotal Collection Launch!

2011-08-12T19:38:00.000-06:00

The deity Pivotal Collection has launched with the release of 3 seat models in a Mini, Thin, and Mid format! Available in an array of colors, fabrics, designs, and textures...there will surely be a model to suit your tastes. From minimalistic, to classic, to padded...the deity Pivotal Collection is our entry into the Pivotal game and it is only the beginning. Stay tuned for images, specs, and more in the coming days...

PinkBike Covers the Bearclaw Invitational

2011-08-06T08:41:00.000-06:00

Stay posted for full coverage of the Bearclaw Invitational on www.pinkbike.com which is slated to go down today. Featuring deity's Cameron Zink and Justin Wyper...the field is quite impressive, the course is amazing, and will prove to be yet another exclamation point on a stellar contest season.

Just check out this pic our friend Ian Hylands shot of Justin....

Bearclaw Invitational About To Go Down!

2011-08-05T12:25:00.000-06:00

Check out some of the rider impressions that Pinkbike captured via deity's Ryan Berrecloth....

Freaky Friday: A French Masterpiece....

2011-08-05T11:28:00.002-06:00

It says a lot for a movie to be ranked in our top 5 all time favorite horror films and Alexandre Aja's brilliant "High Tension" fits the bill. Some people hate it and others proclaim it to be one of the best horror films in decades. Either way, if you like the genre...you better watch it!

The Garrett Robertson Bike Checks....

2011-08-05T11:19:00.000-06:00

The Exorcist in 60 Seconds....

2011-08-04T18:39:00.001-06:00

Clayton Shank Recipe and Edit Teaser....

2011-08-04T18:29:00.000-06:00

On board a deity Cryptkeeper, Clayton Shank's new edit will be up on Plussize BMX soon. Until then...check out the teaser he just put up showcasing his healthy meal creation of choice.

Lars Tribus is the Masters World Champ!

2011-08-01T11:38:00.001-06:00

The sole USA representative at this years Masters World Championship in Brazil, Lars Tribus dominated the field and brought the gold medal home for our country. Lars always seems to blow us away year after year and being the first deity pro rider we sponsored, he will always be deity blood to us. A long time friend and amazing person on and off the bike, we send a huge congratulations out to Lars!

Pick Up a Frame at Bend Cyclery!

2011-08-01T11:28:00.000-06:00

The crew at Bend Cyclery recently built up a loaded deity Cryptkeeper and if you are in need of picking up any deity equipment, they stock our full line...including our frames. Check them out next time you drive through Bend and Eric will get you dialed in!

Crankworx Colorado Practice: Day 1

2011-07-28T08:08:00.000-06:00

Day one of practice for Crankworx Colorado 2011 is in the books. Filmed and edited by Drew Vandergriend...check out the coverage at Pink Bike and Vital...

A Web Edit by Jack Hill and Rhys Ewing...

2011-07-27T09:18:00.000-06:00

One of the things we miss the most about Oregon are the epic trails, lush woods, and massive elevation drop. It is a thing of beauty and Jack and Rhys capture it perfectly! Check out their latest web edit and get out and ride....

Zink's 2nd Run From Joyride.....

2011-07-25T08:34:00.002-06:00

Cameron Zink 2nd at Joyride 2011!

2011-07-24T19:00:00.000-06:00

Congratulations to Cam Zink who got second place at Joyride this year! He constantly blows us away and has been family since before deity ever started. To see him pushing the game to new levels every year...is incredible. Running our 2012 proto Villain II handlebars, proto Fantom 25.4 stems, Decoy 2.5 pedals, and more on his Joyride Evil build, we are honored to have him fly our colors.

Great job Cam and visit Pink Bike for some amazing pics by Ian Hylands and crew!!

Zink's Winning Run at Teva Best Trick...

2011-07-22T10:58:00.001-06:00

A deity Dealer: Grassroots Cycles....

2011-07-22T10:25:00.000-06:00

Ian at Grassroots Cycles in Grand Junction, Colorado recently built up a deity Cryptkeeper and has been loving it at the trails! One of our shops that stocks our full line...make sure to stop by on your way through Colorado, pay them a visit, and pick up your own deity Cryptkeeper or Streetsweeper!

Cam Zink Wins Teva Best Trick...

2011-07-21T21:52:00.000-06:00

Congrats to Cameron Zink who won the Teva Best Trick with a massive front flip off the second feature. On board 2012 Villain II handlebars, the new 25.4 Fantom stem, and Decoy LT pedals...we are super proud of Cam and everything he has been accomplishing! Just amazing! (pic. Ian Hylands)

Cannot Get Sick Of T Sage....

2011-07-18T13:11:00.001-06:00

Crewsdays with TSage Pt. 2 - More Mountain Bike Videos

Gold In The Fire by Shelby Smith...

2011-07-18T13:01:00.000-06:00

Nick Simcik recently e-mailed our way his recent edit done by Shelby. Check it out as it made us want to rail some DH runs and get out of the office...