March 31, 2011
The Double Down at Beacon Hill....
We are proud to be one of the sponsors of the 2011 All Gravity Series and with the first race kicking off last weekend, Pink Bike recently put up a great write up with tons of pics and vids. Hit it up and expect to see a lot more of our presence at the future races! Good job you guys!
We Welcome Ben Glassen to the Crew....
Our roster of riders has been evolving lately with the addition of some new up and coming talent that adds a certain dynamic to the crew. It is an impressive list and we look forward to finally updating our rider pages on the site next month. From Dustin Gilding, Justin Wyper, veteran Howie Zink, Brayden Barrett-Hay, the incredible Clint Chandler, Nick Simcik, and more...the talent is stacked deep as they join ranks with the deity bloodline that consists of Cameron Zink, Zach Hensley, Josh Stead, Cob, T Sage, Logan Peat, Adam Hauck, Lars Tribus, Cierra Smith, and more. It is a bit insane to be honest, so until the new rider pages are up...check out the web edit of Ben's first day on deity gear...
March 29, 2011
Frame Preview: The deity Streetsweeper....
We are about to enter the powdercoat phase of our frame production and to celebrate, we have decided to show some sneak peek images of the upcoming deity Streetsweeper. With a recent shoot in our warehouse, we have compiled hundreds of images of both frames and what you see here are some leftovers that did not make the cut.
Some brief specs include...70.5 degree head angle, 73 degree seattube angle, 14.9 inch chainstays, 0mm BB drop (neutral), 22.25" top tube, and as the name dictates, the deity Streetsweeper is a dedicated discipline specific Street/Park frame.
Like the anticipated deity Cryptkeeper, the Streetsweeper is a high end frame made from custom double butted and triple butted tubing and features our 100% Post Weld Heat Treat process that creates the strongest bike on the market! Just look at our welds and compare them to the competition. Featuring an integrated headset, Spanish bottom bracket, full Black ED treatment to prevent any corrosion, compact micro dropouts, and so much more, the Streetsweeper weighs in at 5.3 lbs and is slated to be available at the very end of April!
Stay tuned as we will be launching the comprehensive frame pages on our site in the next 4 weeks. Until then, keep an eye out to the deity Mania Blog and our Facebook page for more sneak peek images and information...
Some brief specs include...70.5 degree head angle, 73 degree seattube angle, 14.9 inch chainstays, 0mm BB drop (neutral), 22.25" top tube, and as the name dictates, the deity Streetsweeper is a dedicated discipline specific Street/Park frame.
Like the anticipated deity Cryptkeeper, the Streetsweeper is a high end frame made from custom double butted and triple butted tubing and features our 100% Post Weld Heat Treat process that creates the strongest bike on the market! Just look at our welds and compare them to the competition. Featuring an integrated headset, Spanish bottom bracket, full Black ED treatment to prevent any corrosion, compact micro dropouts, and so much more, the Streetsweeper weighs in at 5.3 lbs and is slated to be available at the very end of April!
Stay tuned as we will be launching the comprehensive frame pages on our site in the next 4 weeks. Until then, keep an eye out to the deity Mania Blog and our Facebook page for more sneak peek images and information...
Adam Hauck Back To The Future Edit...
Nick Brandreth at Thrashbike recently finished a web edit of Adam Hauck's first day back on two wheels. After multiple surgeries and 8 months off the bike...Adam is feeling strong and ready for the season. Check it out!
March 28, 2011
A Care Package From Puerto Rico....
Today we were building up a couple of bikes when all of a sudden we received a care package from deity supporter Chris Reyes in Puerto Rico. To our complete surprise, he had sent two bottles of quality rum to us out of the blue! To say we appreciate it is an understatement...Thanks Chris and we will put them to good use!
March 24, 2011
A Sign Of Things To Come....
Pivotals, Sliders, multiple models, colors, nylon fiber posts, aluminum posts, MTB sizes, and much more...stay tuned.
March 23, 2011
March 22, 2011
Are YOU on the deity Facebook Page??
If not...you are missing out on sneak peek info no one else will see, contests, giveaways, and the latest deity content. We have made it to 1,500 people on our Facebook page and to honor the allegiance of those on our page...we will be giving away a deity Blacklabel Handlebar to one of our Facebook fiends!
Get on our Facebook page, spread the word, and get involved!
By the way...we have a ton in store for you guys in the next few months that will blow away the entire industry. Stepping things up does not even describe it...stay tuned!
Do You Speak German? We don't...
If you do, make sure to pick up the current issue of "Freeride Germany" that is running a 2 page bike check and 8 page feature on Cameron Zink. Here is a copy of the bike check for those unable to go to Germany this month...
March 21, 2011
March 18, 2011
Factory Jackson Interviews Cam Zink....
Olly at Factory Jackson just uploaded a great interview with Cameron Zink, so hit up their site and enjoy the read...
March 17, 2011
2011: The Year of Trail Evolution....
The word is in that Zach and Clint are back on the shovel and the work is about to hit another level. Here is the prelude from deity's own frontman, Zach Hensley...
"We decided it's time to change the trail game forever. 2011 is the year of the massive lines. None of this huge 8 pack straight down a hill bull$hit.
We building full blown trails with hips, berms, long lows, step ups, step downs.
This will be the biggest trail line ever built.
Stay tuned."
What more needs to be said...?
A Shot of Dustin Gilding to Start the Day...
Today is the official photoshoot of our Cryptkeeper and Streetsweeper frames. The warehouse is cold and the music will be blasting, so expect some sneak peek pics soon. To celebrate, enjoy this pic of Dustin Gilding that Nic Genovese shot in October.
March 16, 2011
The Latest Brayden Barrett-Hay Edit....
One of the new faces to our upcoming pro roster, Brayden Barrett-Hay started as a long time customer of ours who has evolved month to month into a truly talented rider. He was passionate about deity since day one and we are honored to have him part of our program. Keep an eye out for Brayden as he will be one of the select riders running some of our upcoming 2012 product line and do not be surprised if he starts dethroning some pros off the podium...he is that good.
March 15, 2011
An English Class Project Done on deity....
Fresh Blood rider Liam Gleason recently was assigned an English class project to produce a film of him selling something and needless to say, he chose the deity Blacklabel Handlebars. We are not sure what grade he got, but we would buy one....
March 14, 2011
deity Enoki Review by Factory Jackson...
The Enoki’s feature an old-school ‘mushroom’ style pattern which is super comfortable. They also come supplied with some great expansion plugs too. The rubber is pretty soft and ideal for those who like to ride gloveless – although they might wear out that little bit faster, Deity do sell the grips without the clamps and plugs for only £6GBP, so if and when you do need to replace them, you don’t have to buy the whole package which is definitely a bonus, especially at that price.
I’m a fussy one with grips and why shouldn’t I? Contact points are what connects you ‘the rider’ to the bike and your grips should be important and ultimately an item of personal preference, but definitely something thats worth getting right. The Enoki’s from Deity are packed with features that make them pretty special. Firstly at 130mm long they offer plenty of space for large hands and those who like a have a comfortable platform to grab a hold of. They also incorporate BMX style ‘flanges’ that don’t get in the way of your shifters so if like me, you like flanges on your grips, these could be the ticket!
Plenty of clearance for both Sram and Shimano shifters – notice the clamps which feature a 3mm allen bolt, which if you don’t know is bigger than what the competition use and if your prone to rounding bolts off, could prove advantageous!
The grips themselves are well designed for the demands of aggressive mountain biking, taking inspiration from traditional BMX grips and blending it with modern mountain bike technology. The clamps are also pretty neat featuring a 3mm bolt instead of the usual 2mm and are also designed to prevent unwanted movement developing over time which can render ‘lock-on’ style grips pretty much useless.
All in all the Deity Enoki grips represent a great grip with great features and one that already has a good following in the mountain bike community. The soft rubber compound is surely going to win fans with its feel and grip, especially with those who prefer riding without gloves, although they ultimately might not last as long as a firmer compound grip, they do win on the feel stakes and at £6 for replacements, I honestly don’t think it’s an issue. The feel is spot on too, but like all contacts points, it really is about personal preference. The Deity Enoki grips are also light for lock on grips coming in at 130g with plugs and feel incredibly sturdy on the bike. In the mud and wet they proved to be amazing – no doubt due to the soft compound and mushroom pattern and will win fans in the DH crowd. At £15GBP these grips are pretty well priced and are available with a choice of black, green, red and purple end caps. For more, head over to Deity Components.
March 11, 2011
A True John Landis Classic From 1981....
With so many horrible movies invading the theaters right now, sometimes you need to go back to the classics that set the bar so damn high. Check out a classic scene from 1981's "American Werewolf in London"...
Also, if you missed it...read up on our new pedals that are currently in production and slated to be available in June (the Decoy 2.5, Decoy LT, and the Compound). More pics to come in the near future that will cover the dozens of new products we are working on for 2012. Until then, pic up a pair of our current pedals as they are back in stock and tend to sell through quickly!
For all of you who are not part of our Facebook page...become part of it today as we will be giving away a deity package to a random Facebook "fiend" very shortly, so get on it.
March 10, 2011
X Fusion Road Trip with Cob....
X Fusion recently pulled in a solid crew of their riders for a road trip throughout California and our own Jacob "Cob" Hyde joined in the sessions on board his deity Cryptkeeper and freshly built Intense. They just put up a quick teaser, so check it out...
March 9, 2011
Concrete To The Face...Anthem II
Logan Peat recently e-mailed us a reminder of the insanity in "Anthem II" via the Sean Burns section. Now, we love and live for dirt, but we could not help but post this up as it made our bones rattle, our joints ache, and every impact with concrete made us cringe. It is a goodie...
Women's Weekend at Rays MTB...
Ever since we first started being a part of this industry, we have advocated to have more women in this sport and for them to get the proper support they deserve. So, when we see events like the "Women's Weekend" at Rays MTB, we applaud what they are doing and love to see women doing their thing on two wheels. If you were there...hopefully you got some free deity gear we sent in and got a chance to ride with Nadia. Check out the vid from the event that Nadia e-mailed our way....
March 7, 2011
Pick Up a deity Emblem 3D Flat Bill for $19!
If you are on our Facebook page then you have had the jump start on a limited promo we are running on our deity Emblem 3D Flat Bill Hat. We made up a small batch of our beloved Emblem 3D Flat Bill Hat for our loyal Facebook "fiends" and to show our appreciation, we are selling this fitted hat for only $19 for a limited time! We are posting this info here as we applaud our faithful deity subscribers, so hit up the deity store and pick one up quick. Numbers are limited!
The deity Emblem 3D Flat Bill features our 3D embroidered black on black Emblem logo on the amazing FlexFit 210 Fitted hat. Cut like a New Era with a flat bill and acrylic / wool blend...make sure to measure around the widest part of your skull for a correct fit!! Sizing: S/M- 6 7/8" - 7 1/4" ... L/XL- 7 1/4" - 7 5/8"
We only have a few left, so if you want one...get on it before they are gone!
March 5, 2011
The Birds Swarm the deity Compound...
Our private compound is a mysterious spot where thousands of birds congregate season to season and when we say thousands...we are not kidding. They come in waves and lately, thousands of Starlings and Crows cover every inch of our skyline casting massive shadows, they fill our massive Elm Trees...only to fly in huge formations that create an unforgettable sound that is quickly silenced when they land in the trees again. It is impressive, one of the reasons we love where we are, and a constant reminder of one of the greatest films ever made, "The Birds". Today is a good day for an Alfred Hitchcock film...
March 4, 2011
deity Emblem Hoody Spotted on VH1....
We are always amazed when we see a deity shirt photographed in concert, behind the scenes of a movie shoot, or in this case...on VH1's "The X Life". If you have not seen the show, then you missed out on catching a glimpse into the lives of Cory Nastazio (one of our all time favorite trail riders) and Twitch. The season just ended and hopefully they give it another season. If we could have it our way...Cory and Twitch would have their own shows as you cannot pick two more entertaining people. Well, except for T Sage.
Check out the re-runs on VH1, props to deity's Josh Stead for making a cameo appearance, and hopefully you guys will be digging today...because we will!
In the Limelight: The Gunbarrel Trails....
Shelby Smith recently uploaded his latest edit that features Andy Holloway and Nick Simcik at the Gunbarrel trails in Colorado. It is nice to see how they have evolved and see some new trail footage. Good job guys!
March 2, 2011
Session at the Step Up with Cob and Crew!
Justin Brantley recently posted a web edit of the Locs on Spokez crew that is a must watch. Check out Cob on his deity Cryptkeeper prototype and I do not know about you, but Cob has some style on a bike...
Cierra Smith Starts the 2011 Season!
The season is finally coming around and with the Nevada State Championships recently going down, deity's Cierra Smith landed in 3rd place in the Pro Womens class! She is such a talent on and off the bike and we feel honored to have her part of the deity family. We will keep all of you updated on what she is up to throughout the season as she seems to accomplish new goals on a weekly basis. Congrats to Cierra and thanks to Wil for the pic!
March 1, 2011
Preview: The deity Compound Pedals....
Tired of the typical unsealed garbage all plastic pedal that you see everywhere and offered by everyone? We are...
Far from the "average" plastic pedal, the deity pedal line will be expanding even further with the introduction of the deity Compound Pedals in JUNE. Injection molded from a Nylon Fiber blend, the Compound Pedal's non-exclusive mold utilizes 6 replaceable Cr-MO pins per side and has a super thin profile.
From Downhill, Dirt Jumping, Street, 20", to even All Mountain, the deity Compound pedals thrive in many settings and with the replaceable Cr-mo pins, traction is phenomenal.
Spinning on a DU Bushing and double micro sealed bearing system, the deity Compound pedals will be 100% serviceable. You heard right...we will also be offering replacement pedal bodies, pin kits, internals, spindles, etc., so as you tear up a pedal...you can rebuild it with ease and save your precious dinero.
Gone are the days of throwing away a cheap plastic pedal every month and what is even better...we plan to retail the deity Compound pedal for $45!
A set of plastic pedals with replaceable Cr-mo pins, that are fully rebuildable, are thinner than most aluminum pedals, weigh only 346g for the set, and will retail for $45! We think that is tough to beat.
They are currently in production with an availability date of JUNE and will be available in Black, Purple, Red, and Green...
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