Top Podium Spot for Richie in Mount Snow!

This past weekend was the Eastern States Cup in Mount Snow where deity's Richie Rude was first in the pro field. Amazing job Richie! (pic. Matt DeLorme)

Cierra Smith First at the ProGRT in N*!

Bret MacKinnon just e-mailed our way a couple pics of deity's Cierra Smith from this weekends ProGRT in Northstar where she took first place in her division! 14 years old, lightning fast, dedicated, professional, and the future of the sport. You will be hearing a lot more from her, so remember the name... (pics. Bret MacKinnon)

Garrett Robertson Silver Star Web Edit...

Benton Leong and deity Pro Developmental rider Garrett Robertson recently teamed up with filmers, Matt Butterworth and Eric Marciniak to shoot a demo vid for the opening of the Silver Star Bike Park. Check it out and get out and ride some trails while the dirt is tacky!

Adam Hauck 1st at Street Coast Jam!

STREET COAST JAM 2010 from yoni arava on Vimeo.
 
The Thrash Bike Street Coast Jam went down last week with deity's Adam Hauck getting 1st at the comp/jam! Check out the vid the crew at Thrash Bike put up on the event while we go dig for the weekend...

Cierra Tops the Podium at Northstar #1....

The first DH race at Northstar in Tahoe went down this past weekend and deity's Cierra Smith was at the top podium spot in the women's pro field! She is looking incredibly fast and it seems to run in the genes as her little brother JD Smith was 3rd in the CAT2 13 and under division. Congratulations go out to Cierra and family! (pic. Wil Smith)

Danzig Coming to Boise This Thursday!

Just a reminder, Danzig's nine city tour in celebration of his latest album Red Deth Sabaoth will be stopping at the Knitting Factory this Thursday in Boise. They have reserved a private table for us and we cannot wait to watch Danzig live again as he puts on an amazing show! The new album just dropped today and is available through I Tunes, so get it asap! It matches up in quality to the first 4 amazing albums and Danzig is sounding incredible as always! What an album...

The New Site: Clear Your Cookies Kiddies!

Just a useful tip for more reasons than one: to view the new site properly, clear your cookies from your computer! In fact, these should be cleared everyday which is a good computer practice to remove the garbage off your system. If you do not, you will be seeing some of the old pages from the old site of ours as your computer saves site images as "cookies" and unless these are cleared...they just stay in your system. Just a tip!

First Session at Zach's Trails Goes Down!

The first true session of deity's Zach Hensley's backyard went down this past weekend with a massive crew rolling in to finish up some trail work and test out Zach's craftsmanship. With Cob present, there were two deity Cryptkeeper  prototype frames on hand and from the looks of it, it was handling the trails perfectly as always. Props to Zach and his crew for the amazing work they have put into their trails. Endless hours went into them and it definitely shows!

Hankbuilt: The Portland Design Project...

We just received a care package from Erik Johnson, the mastermind behind Hankbuilt who sent our way an onslaught of American Goods from Hankbuilt artwork pieces, shirts, and more. With an impressive quiver of design work, Erik was the brainchild behind past Portland apparel company Stump503 and has now branched into Hankbuilt...an array of creative design projects that are not only impressive, but all come out of one studio in the city of Portland, OR. From furniture, apparel, graphic design work, and much more, Erik's portfolio has always been evolving and the quality of work, is top caliber.

Check them out and support a company built behind creating innovative, efficient, and functional design solutions!

Don't Forget...Rollins in Boise This Sunday!

The Knitting Factory in Boise will be hosting the latest stop in the Henry Rollins spoken word tour this Sunday! The front man for notorious bands such as Black Flag and the Rollins Band, Henry's spoken word events are littered with intellect, wit, and satire on current events and his day to day travels. Critically acclaimed and an interesting venue to get further insight into one of the most influential artists in USA punk music, Henry is vocal about his beliefs whether you or I agree with all of them. For that, we tip our hat and will be there to support him as always! Doors open at 7:00pm so get there early as we will be already sipping on a few Jack and Cokes in preparation.

The New Softgoods Collection is Available!

Have you ever noticed how every bike company's softgoods consist of the same old bike related formula, logo, and style? We do not wear them for a reason and to be able to make our own designs and clothing has allowed us to channel our graphic art directly into the tees. They may be morbid, odd to some, or offensive, but there is a reason countless musicians, film directors, producers, and people outside of the sport of cycling contact us all of the time and to be able to do it our way...is just the deity style. 

Check out our new Softgoods Collection pages for images of the new shirts, our flat bill 210 fitted 3D embroidered black on black hats, zip up hoodies and more. We are about to dive into the new Decline Magazine tribute tee that they will be giving away through the magazine in the next few months. It will be a head turner by the time we are done.  With the new line available, hit up your local stocking deity dealer or pick some up at our Official Store! Go represent...

The Talent of Nor Cal Trailbosses....

Zach Hensley and his crew have been digging every day, all day, and putting in more hours than people do at full time jobs. The quality of their work exceeds anything you or I have seen and when it comes to a session, they do not hold back either. Just check out this pic of Clint Chandler that Zach shot a couple of days ago!

Zach describes it best..."Listen to this trick list he pulled in 1 hour a couple days ago on a set we built:  Nastiest dump 360 ever, Truck driver, Opposite 360, 720 first try, Backflip, Flip no hander, Tailwhip!  One f*cking hour dude. Sh*t blew my mind. This fool goes on the contest circuit and he will top 3 everyone, I have no doubt!"

Richie Rude Takes 4th in Seven Springs!

The GES downhill race in Seven Springs, PA went down this past weekend with deity's Richie Rude landing in 4th place with a time of 2:17.02. Amazing job by Richie as he is looking more and more impressive as the season goes on! (pic. Matt DeLorme)

The Launch of the New deity Site!!

A long time coming, the anticipated deity site has launched! Check out the almost thousand-page-deep site layout with countless images and full technical information on the new deity product line and direction. Stay tuned throughout the next two weeks for contests through the deity Blog that will give you the chance to win either a set of Decoy LT pedals, Fantom DM stem, or a deity Softgoods package! Phase one of the deity revamp is underway and only the best is yet to come!

Logan Peat Gets 4th at the Teva Games!

2010 Teva Games Slopestyle - More Mountain Bike Videos

Congratulations to deity's Logan Peat who landed 4th place at the Teva Slopestyle comp! Spomer at Vital MTB just put up a vid from the comp showing Logan's run and some shots of Adam Hauck and Zink. Check it out!

What we are listening to....

Like the day we launched this blog a month ago...we are still listening to Russia's Messer Chups on a daily basis. You cannot go wrong with any of their albums, but we cannot seem to turn off "Hyena Safari". Too damn good, creative, and keeping me going on the new site as we are finishing it up this week. Now, if only we could get Messer Chups to tour the USA. Hopefully someday! Check them out on I Tunes or hit up their site!

A New Web Edit From Allen Stoddard....

California's Allen Stoddard e-mailed our way a quick web edit he put together on Pink Bike of him riding our new Dirty30 handlebar.

The Richie Rude Feature on Sicklines!

Sicklines posted up an interview with deity's Richie Rude who is catching waves of attention at the age of 15 and the times he is putting down on the best pros. He is impressive to say the least!

Vital Perspective on the US Open...

Shawn Spomer at VitalMTB just launched a new Perspective Feature on this years US Open. Shot by Sven Martin, take a look through the sideshow as there are brilliant images of deity's Lars Tribus, Richie Rude, and Cierra Smith. We see a lot of deity Blacklabel bars, Fantom DM stems, and Decoy LT pedals there... Check it out HERE!

The Allen Stoddard Bike Check...

Allen Stoddard 2010 Bike Check from Allen Stoddard on Vimeo.

Allen recently e-mailed our way a bike check he put up on his new Commencal for 2010. Check it out and catch a peek at some deity gear on his rig!

So You Think You Can Build Trails?

Maybe you can, but we have never ever seen anything so beautiful when it comes to trails as deity's Zach Hensley's backyard. If you did not know, Zach recently moved and is finally able to build on his own property which means...no bulldozers to worry about and any trespassers will get shot.

The skill Zach and his crew have is untouchable and having someone like Zach part of deity is an honor. The amount of time that goes into building one jump of this quality is enough to kill your back, hands, and feet, so imagine what it takes to sculpt those berms. Crazy! Read more...for a lot more images....

Cierra Smith Update from the US Open....

We just received an e-mail from Wil updating us about Cierra's runs at the US Open. Needless to say...she was fast! Have we mentioned she is only 14? Here is the word from Wil...

"Smith's traveled to New Jersey this past weekend for the 2010 US Open of Mountain Biking...and it was a great success.

Cierra won the Amateur women JR category as well as having the second fastest Amateur women's senior time @ 3.14.  Although they did not give her the medal for senior (bogus) she would have also qualified for Pro women in 11th place.

They would not let Cierra race up at the event because she had not raced here before and is only 14. This was a VERY tough course with some ever changing conditions.

Cierra Smith 2010 US Open of mountain biking JR Amateur Champion.  I could not be prouder of her efforts and she did an amazing job."(pics. Ian Hylands)