The New Softgoods Collection is Available!

Have you ever noticed how every bike company's softgoods consist of the same old bike related formula, logo, and style? We do not wear them for a reason and to be able to make our own designs and clothing has allowed us to channel our graphic art directly into the tees. They may be morbid, odd to some, or offensive, but there is a reason countless musicians, film directors, producers, and people outside of the sport of cycling contact us all of the time and to be able to do it our way...is just the deity style. 

Check out our new Softgoods Collection pages for images of the new shirts, our flat bill 210 fitted 3D embroidered black on black hats, zip up hoodies and more. We are about to dive into the new Decline Magazine tribute tee that they will be giving away through the magazine in the next few months. It will be a head turner by the time we are done.  With the new line available, hit up your local stocking deity dealer or pick some up at our Official Store! Go represent...