Our pro roster is going through some changes this year as we have picked up a few new top DH racers and trail bosses to represent deity in the front lines. One of the most exciting additions has been Richie Rude who is so damn fast that they forced him to jump up to pro level at the age of 15 because his times were 30 seconds faster than anyone else in his division. He is riding for the All Ride crew that is fronted by Kirt Voreis and will be on board our new flagship World Cup caliber bar, the Blacklabel, our new Fantom DM direct mount stem, and our new Decoy LY pedals. Keep an eye out for Richie this year and thanks to Matt DeLorme for the pic of Richie attacking Sadie!
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