January 16, 2012

World Champ Tracy Moseley with deity!



The crew at deity is proud to announce the addition of World Cup Champion, Tracy Moseley, to the roster!  The fastest woman on two wheels, Tracy will be on board the new lines of deity handlebars, stems, and more for the 2012 season!

With the recent launch of T-MO Racing, Tracy has set her sights on a dynamic season of racing that not only covers the World Cup circuit, but also numerous worldwide enduro races.  Fit, hungry, and the proud wearer of the rainbow stripes, the addition of Tracy Moseley further establishes the evolution of deity since the recent release of their praised and acclaimed lines of handlebars.

 
“Tracy is a perfect fit with us and we could not pick a better ambassador to represent deity throughout the world. She is aggressive on a bike and, over the years, has become a person we truly admire off the bike.  Our new handlebars are turning heads and she is the perfect person to bring them to the top of the podium. 2012 is going to be an exciting year for T-MO Racing and deity. With Tracy bringing a new voice to the table for us, we are sure it will lead to some new exciting products.”  Eric Davies (deity, Owner)


On board the deity Blacklabel and Dirty30 Handlebars, Tracy will also be collaborating with deity on a signature Enduro driven handlebar for 2013. With numerous new product designs in the works, Tracy’s involvement with deity will bring the company into new territory while further solidifying their new handlebars as the premiere bars for the DH race scene.  From the anticipated all new 31.8 stem and direct mount models that will make their public debut this Spring, the energy surrounding deity is a perfect complement to the drive of the T-MO Racing program.


“I'm really excited to finally get to use some deity product having watched the brand grow over the last few years. I'm looking forward to helping increase the profile of deity not only in the DH world but also in Enduro racing and really appreciate the support they have given me in my new venture of T-MO racing!” Tracy Moseley

Seeking new challenges to test herself, deity looks forward to supporting Tracy on her quest to dominate throughout the 2012 season.  With her new program making its official announcement at the London Bike Show this past week, the season is already beginning with the energy that has made Tracy one of the most dominant female athletes in downhill history!


Stay tuned for more news from the T-MO Racing camp by following Tracy’s Facebook page, web site, and keep posted to the day to day happenings at deity via the deity Facebook page and at www.deitycomponents.com.
Welcome to the team Tracy!

(pics by Ian Hylands)

 

Fresh Blood: Tom Hall Delivers the Goods!


You cannot go wrong starting off the morning with some pics from Tom Hall sitting in our inbox!  Someone who started off as a customer of ours after picking up a deity Cryptkeeper...has now become part of our Fresh Blood program due to his motivation, style, passion for bikes, and the countless images he seems to get taken every week.  Huge props to Kane Photo who is quickly becoming one of our favorite photographers. Pic of the day? We think so....

January 12, 2012

Bas and Tom are Fully Outfitted for 2012!


We cannot stress how excited we are to have Bas and Tom van Steenbergen on board with us for 2012! They are ruthlessly fast, have tons of style on a bike, and are focused...you cannot beat that.  Well, deity's Harrison Mendel shot this pic of Bas on his maiden voyage on board his new deity cockpit.  Expect to see tons from them this year!

January 11, 2012

Winter Juice Edit w/ Holzer and Hauck!


Check out the latest edit by Thrashbike featuring Dave Holzer, Adam Hauck, Aaron Chase, Jeff Lenosky, George Ryan, and the magic of Rays MTB Park!

January 9, 2012

Two Bike Checks from Ontario's Finest....



If you live in Ontario and ride street...you know CR, Gabi, and the beat downs they put on concrete! On board deity Streetsweepers, check out their bike checks below!

C.R Shepherd's Streetsweeper-

Frame: Deity Streetsweeper
Fork: 2007 Fox 36 Float R, 2009 internals
Headset: FSA Impact
Stem: Easton Havoc 35mm
Bar: Deity Dirty30, polished
Grips: ODI Longneck
Seat: Deity Sygnal
Post: Deity Syringe
Seatclamp: Deity Cinch
Cranks: Deity Vendetta 3.0, VTI spindle, Deity Termite 28t, Armada BB
Pedals: Snafu Anorexic
Brake: Formula RX
Front wheel: Mavic 521/Atomlab Pimplite DJ/K-Rad 2.3"
Rear Wheel: Alex Supra D/Hadley SS/Maxxis DTH 2.15"
 
 Gabi Szalay's Streetsweeper-
 
Frame: Deity Streetsweeper
Fork: 2008 Fox 36 Float RC2
Headset: FSA Impact
Stem: Truvativ Hussefelt
Bar: Snafu 4130
Grips: ODI Longneck
Seat: Macneil Capital
Post: Alienation Billyclub
Seatclamp: Deity Cinch
Cranks: Snafu Mayweather, Premium 25t, Armada BB
Pedals: Animal Hamilton PC
Brake: Avid BB7/Odyssey Monolever
Front wheel: Mavic 721/Atomlab Aircorp/Specialized Rhythm Lite
Rear Wheel: Alex Supra D/NS Rotary/Specialized Rhythm Lite